Chris Ashworth, Creative Director
Claire Anderson, Designer
Shireen Jiwan, Brand Planner
Aaron Woodman, Windows Product Marketing
Microsoft launched Windows 10 on July 29th, 2015 with a single message, “do great things.” Over a year’s worth of creative brain power, including partnerships with brand planners, agencies, and internal teams went into delivering this foundational brand strategy. This creative was instrumental in selling this brand’s story: Windows empowers people of action to do great things. Though conceptual creative, these artifacts here were used in presentations to pitch the evolved visual tonality and messaging to external agency partners as well as the internal marketing organization.